Google Ads for manufacturers and exporters
Organic visibility takes months. Targeted ads put your products in front of buyers who are searching right now, in their country and their language.
Example data
Many B2B ad budgets pay for the wrong clicks
Broad keywords, one campaign for every country and ads that send buyers to a homepage in the wrong language. The result is traffic, but few inquiries. Export campaigns need a different setup.
What we do
- 01
Campaigns by country and language
Separate budgets, keywords and ads for each market
- 02
Buyer-intent keywords
We target searches from importers and professional buyers, and exclude consumers and job seekers
- 03
Landing pages that match
Every ad leads to the right page in the right language
- 04
Conversion tracking
We count qualified inquiries, not just clicks or form fills
- 05
Ongoing optimization
Regular adjustments, weekly at the start, toward a lower cost per qualified inquiry
- Every part is aimed at one number: the cost per qualified inquiry.
What you get
- Your first inquiries, usually within the first weeks after launch
- Clear data on which markets and products respond best
- A monthly report on spend, inquiries and cost per qualified inquiry
Where it fits
Ads are stage 3 of our system. They bring the first results while organic visibility grows, and show which markets deserve more investment.
Price: setup and three months of management are part of Export Launch, and management continues in Export Growth Programs. Your ad budget is separate and paid directly to Google.
Questions
How much ad budget do we need?
It depends on the market and product. For most B2B niches, a few hundred euros per market per month is enough to start learning. We recommend a budget after the research stage.
Do you also run LinkedIn ads?
For some products and markets LinkedIn works well, and we recommend it when it does. Google is usually the better starting point for buyers actively looking for suppliers.
Who owns the ad account?
You do. We manage it with your permission, and you keep full access and history.
Find out what ads could do in your markets
Free audit of one target market: how buyers see you on Google, in AI assistants and on your website, and what to fix first.