Export marketing for B2B manufacturers
Industrial and professional buyers don't behave like consumers. We build export marketing around how they actually find, compare and choose suppliers.
Machinery & Components
Furniture & Contract
Food & BeverageWhy B2B buyers need a different approach
- 01
Long decisions
Buyers compare several suppliers over weeks or months, and often involve engineers, purchasing and management.
- 02
Detailed questions
They look for specifications, certifications, minimum orders, lead times and references before they make contact.
- 03
Intermediaries
Many sales go through importers, distributors, dealers or project contractors, each with different needs.
- 04
Fairs and samples still matter
Online visibility decides who gets shortlisted; fairs, samples and visits close the deal.
- 05
Low search volume, high value
Few people search for your exact product, but each one can be worth a long-term contract.
- Generic marketing that chases traffic misses all of this. We focus on the few buyers who matter.
Industries we focus on
Machinery & Components
For manufacturers of machines, equipment, parts and components selling to OEMs, plants and distributors.
Furniture & Contract
For manufacturers selling to dealers, interior architects, hotel groups and project contractors.
Food & Beverage
For producers selling to importers, distributors, retail buyers and food service.
Your industry isn't listed?
We work with other B2B manufacturers too, such as building materials, packaging or industrial supplies. If you sell products to businesses abroad, the same principles apply. The free audit will show whether we're a good fit.
See how buyers in your target market find you
Free audit of one target market: how buyers see you on Google, in AI assistants and on your website, and what to fix first.