Guides for manufacturers who export
Practical, no-nonsense guides on finding buyers abroad and getting found online. Written for owners, export managers and marketing teams.
Finding buyers and distributors
How to find, evaluate and win the right partners in new markets.
Choosing a distributor abroad: questions to ask before you sign
Criteria, questions, red flags and the basics of exclusivity and territory to check before you sign a distribution agreement. Not legal advice.
Read the guide →How to find distributors abroad: a manufacturer's guide
Where to look for distributors in a new market, how to qualify them, and how your website decides whether they take you seriously.
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Getting found in search and AI
How buyers search for suppliers today, and what that means for your website.
How importers search for suppliers in 2026 (Google and AI search)
How importers and distributors search for suppliers on Google and with AI assistants, what AI assistants rely on, and what manufacturers should change.
Read the guide →Multilingual B2B websites: what actually converts
Localization versus translation, product pages, a distributor page, hreflang basics, trust signals and forms. What a multilingual B2B website needs.
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Trade fairs and follow-up
Getting more from the fairs you already pay for.
Want to know where you stand?
Our free audit shows how buyers in one target market see you today, on Google and in AI assistants.